Signature Broadbeach: Beachside elegance arrives in Broadbeach
28TH MARCH 2018
Beachside living in the country girt by sea has come a long way from a single-storey fibro shack painted a soft pastel.
And nowhere is this more apparent than in Broadbeach on the Gold Coast, where a new project by award-winning developer Little Projects is introducing a whole new brand of beachside-elegance that fuses urban style and a chilled-out mien.
Signature Broadbeach sits just half a block from the ocean, on the southern end of one of Australia’s most desired beachside suburbs: Broadbeach. Designed by award-winning designers from Rothelowman Architects and SJB Interiors, the finished building will have 254 one, two and three-bedroom apartments spread across 35 levels. Leighton Pyke, development director at Little Projects, believes Signature stands out from other Gold Coast developments in a number of ways, including its design, amenities, and location.
“Our project brief to Rothelowman and SJB was to create an unrivalled lifestyle offering. We wanted to give residents a luxury hotel-inspired experience, with over a quarter-acre of amenity on offer. All apartments have been oriented to maximise ocean views, and interiors offer a sophisticated environment which complements the beachside location.”
Pyke says Signature presents a great opportunity for investors as well as owner-occupiers, particularly when it comes to value for money.
“Investors in Signature are getting a high-end product delivered by a world-class team, with more amenity than any other residential development in this market at an affordable price; Signature Broadbeach is truly unique. You can live within a luxurious environment, with the option to lease it out when you’re not there,” he says.
Signature’s design was inspired by its proximity to the beach and Little Projects’ desire to create outstanding amenity. Rothelowman’s design subsequently emphasises the connection with the ocean and water through a mirrored exterior that reflects the sand and water, and a serrated, angled form that ensures that all apartments orient to the ocean.
The result is a unique design that provides an elegant cosmopolitan spin on beachside living. Jeff Brown, principal at Rothelowman, calls Signature a “barefoot building”, where materials are sophisticated yet subtle, and where city workers can trade a suit for board shorts to relax and take advantage of the beachside location and superb amenity.
Light has been accentuated throughout the entire building via the expansive use of glass, which also maximises views. In certain areas, glass has been shaded for climate control. A perforated screening on the building’s exterior also breaks the heat and allows dappled sunlight into apartments, which have full-height glazing.
“It feels like you’re in a tree canopy,” Brown says.
The building’s angled design means that all apartments are oriented towards the ocean, so even when residents are indoors they will still be able to enjoy the picturesque surrounds of the beautiful Broadbeach location.
Interior design was handled by leading Australian design firm SJB Interiors, who were inspired by Broadbeach’s natural landscape. Ljiljana Gazevic, company director and lead designer on Signature, says she envisaged Signature as “a beautiful home resort” and aimed to create timeless spaces that would stay fresh for years to come.
“Our style is really a contemporary design approach,” Gazevic explains. “Signature’s interiors have a stylish, casual elegance throughout.”
Connecting indoor spaces with balconies and creating a seamless transition between inside and outside living was important to engage with the outdoorsy Broadbeach lifestyle, says Gazevic. Two “simple but sophisticated” colour palettes, both inspired by beach hues, were chosen for the apartments. One is Dawn, a fresh, white scheme, and the other, Dusk, has a warmer tone.
Natural materials such as timber and stone have been utilised in residences as well as shared spaces.
While residents will not only have easy access to the nearby beaches, Signature will also have a range of on-site shared spaces that will allow apartment residents to make the most of the Broadbeach lifestyle from the privacy of their own home. Grouped together on a spacious podium level is a family-friendly entertaining space which includes a barbecue and teppanyaki grill area, large outdoor lawn area, a private dining room, a lounge, theatre, gym, steam room, sauna and spa.
The podium-level also includes a 50-metre infinity pool with a wading area for kids. The pool spans the entire northern edge of the building which ensures maximum exposure of sunlight and protection from wind throughout the day.
Gazevic says she particularly appreciates the way residents can make use of the recreation podium and then return to their apartments, which she envisions as “private retreat spaces”.
To register your interest at Signature Broadbeach, click here.
Signature Broadbeach demolition - Phase 2
28TH NOVEMBER 2018
Watch the video to experience the full demolition of the Broadbeach Central Holiday Units on site at Signature Broadbeach.Read More
Demolition - Phase 1
1ST NOVEMBER 2018
Experience the first phase of demolition at Signature Broadbeach by watching our timelapse video below.Read More